Jo is a member of the Society of Master Saddlers. She qualified as a saddle fitter and a saddler in 1984. During the early part of her career, she was working for Albion Saddlemakers providing technical training to stockists, saddlers, and saddle fitters.
She has competed successfully herself in Eventing for many years. Jo founded the National Saddle Centre in 1992 benefiting from great horsemanship and experience in saddle fitting she has been expanding and growing her business continuously.